May 19, 2022
Are Consumer Expectations and Leading Industry Players in Sync with the Growing Trend of Clean Label Products? Dietary labels are often viewed by consumers as referencing products that are minimally processed, without additives, preservatives, artificial colours, or ingredients, and also interpreted as vegan, gluten-free, dairy-free, real, or natural. Although the Clean Label trend continues to grow in popularity, there is a lack of consensus regarding the definition and use of this terminology.
What is the current level of awareness amongst Indian consumers on Clean Label attributes?
How are high consumption packaged food products in the Indian market measured on Clean Label attributes?
Which are the product categories that are meeting maximum Clean Label attributes?
What is the overlap of Clean Label attributes between what consumers are expecting and what products are currently delivering?
Which attributes of Clean Label products are expected to grow in influencing consumer choices?
3659 products were studied across 13 high consumption product categories. Dairy Products, Fruits and Vegetable Products, Cocoa and Chocolate Products, Cereals and Grains including Breakfast Cereals, Instant Noodles, Bakery Products, Fruits and Vegetable Juices, Carbonated Beverages, Ready-to-eat Snacks and Savouries
The study is an initiation to provide guidance to Food and Beverage Companies and SMEs in an undefined landscape, disseminate product information to validate and debunk myths and draw attention to food labelling trends that support this growing consumer interest.
Findings will pave the path for product innovations, product development and progressive labelling practices.
Rashida Vapiwala (Founder at LabelBlind®, Food Label Specialist, Ph.D (Food Science and Nutrition))
Rashida is passionate about solving problems for the food industry using technology. She loves creating tech-led solutions in the space of Nutrition.